John Sculley Apple CEO: A New Era Begins in 1983

April 10, 2025

John Sculley, the former president of PepsiCo, made a pivotal shift in Apple history when he took the reins as Apple’s third CEO on April 8, 1983.At the time, he had no experience in the technology sector, but was drawn to the company by Steve Jobs, who famously challenged him with the enticing question, "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?" This bold move marked the beginning of a new chapter in the Apple CEO transition, as Sculley aimed to apply his marketing prowess to the innovative world of personal computing.
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